Vision

We have a simple but clear purpose – to make sustainable living commonplace. We believe that healthy food without any chemical additions and natural based pharmaceutics for self-medication is the best long-term way to protect our living, our ecosystem and ensure sustainable growth for our business.

A clear direction

Our distinct purpose and our operational expertise across our business model will help realize our vision to grow our business, whilst decoupling our environmental and sustainable footprint from our growth and increasing our positive social impact.

Strategy

To realize our vision we have invested in a long-term strategy of business areas that deliver growth to the benefit of all partners, stakeholders and customers.

We believe profitable growth should also be responsible growth. That approach lies at the heart of our business model, driven by sustainable living. It reflects how we do business and how we meet the growing consumer demand for products that act responsibly in a world of finite resources.

Our business model begins with market insight that informs product innovation, often with our supply chain, to develop products with our business partners we take to market supported by our marketing and advertising across a range of distribution channels.

We enhance quality of life and contribute to a healthier future. Winning with consumers is the source of our sustainable financial performance and our way to earning trust and maintain our market leadership. Our focus is on organic growth, operational excellence and establishing and continuously optimizing our strong portfolio.